Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas with Science

- ISBN: 1642790710
- Author: Adam W Morgan
- Publisher: Morgan James Publishing
- Genre: Business & Economics
- Date: 5 February 2019
- Pages: 238
- Language: English
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Synopsis
Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled …