Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas with Science

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  • ISBN: 1642790710
  • Author: Adam W Morgan
  • Publisher: Morgan James Publishing
  • Genre: Business & Economics
  • Date: 5 February 2019
  • Pages: 238
  • Language: English

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Synopsis

Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled …