Business Research Methods (with Qualtrics Printed Access Card)

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  • ISBN: 1111826927
  • Author: William Zikmund
  • Publisher: South-Western College Pub
  • Genre: Professional & Technical
  • Date: March 12 2012
  • Pages: 696
  • Language: English

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Synopsis

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text …