Marketing Research Essentials

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  • ISBN: 1118043170
  • Author: Carl McDaniel
  • Publisher: Wiley
  • Genre: Professional & Technical
  • Date: Aug. 26 2013
  • Pages: 560
  • Language: English

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Synopsis

Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the latest trends and what works and what doesn’t. Th…