Marketing

(4.9/5) - 391 ratings
  • ISBN: 1259268802
  • Author: Frederick Crane
  • Publisher: McGraw-Hill Ryerson
  • Genre: Professional & Technical
  • Date: Feb. 14 2017
  • Pages: 624
  • Language: English

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Synopsis

The Tenth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today’s competitive business world. Written in an engaging, student friendly style with a strong pedagogical framework, Crane Marketing has been updated to…