The Tipping Point: How Little Things Can Make a Big Difference

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  • ISBN: 0316346624
  • Author: Malcolm Gladwell
  • Publisher: Back Bay Books
  • Genre: Professional & Technical
  • Date: Jan. 7 2002
  • Pages: 304
  • Language: English

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause …