Contagious: Why Things Catch On

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  • ISBN: 1451686587
  • Author: Jonah Berger
  • Publisher: Simon & Schuster
  • Genre: Business & Money
  • Date: May 3, 2016
  • Pages: 256
  • Language: English

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Synopsis

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertisin…