M: Marketing

(4.7/5) - 279 ratings
  • ISBN: 1259924033
  • Author: Dhruv Grewal
  • Publisher: McGraw-Hill Education
  • Genre: Business & Money
  • Date: January 25, 2018
  • Pages: 480
  • Language: English

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Synopsis

M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format. Authors Grewal and Levy emphasize that even the best products and services will …