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  • ISBN: 1259709078
  • Author: Dhruv Grewal
  • Publisher: McGraw-Hill Education
  • Genre: Business & Money
  • Date: February 15, 2017
  • Pages: 720
  • Language: English

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Grewal/Levy’s Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their va…