Marketing

(4.5/5) - 354 ratings
  • ISBN: 1259709078
  • Author: Dhruv Grewal
  • Publisher: McGraw-Hill Education
  • Genre: Business & Money
  • Date: February 15, 2017
  • Pages: 720
  • Language: English

5,487 people have downloaded this book for free

Synopsis

Grewal/Levy’s Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their va…